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Main » 2010 » March » 9 » AMD: NVIDIA Promotes PhysX Games Through Bribery
3:54 PM AMD: NVIDIA Promotes PhysX Games Through Bribery |
Even though humanity might dream of an idyllic
future where there is no strife, the present is very much full of
situations where various personas trade barbs in the hopes of gaining
the upper hand in what they perceive as a heated competition. While the
longstanding feud between Intel and Advanced Micro Devices can be said
to hold the top position among corporate rivalries, the second place
almost as easily falls to the relationship between the latter and
NVIDIA. Not long after AMD accused
NVIDIA of deliberately reducing the functionality of its PhysX
technology, the chip maker follows up with the claim that the Santa
Clara GPU maker has the habit of bribing game developers.
According to what Richard Huddy, AMD’s senior manager of developer
relations in Europe, said in an interview
with Thinq.co.uk, game developers implement PhysX in their games not
because they want to, but because it is implied by the marketing deal
they have with NVIDIA. According to Huddy, game developers, with the
exception of Epic, don't actually want PhysX but they end up using it
after all because NVIDIA pays them to.
"What I have seen with physics, or PhysX rather, is that Nvidia create a
marketing deal with a title, and then as part of that marketing deal,
they have the right to go in and implement PhysX in the game. The
problem with that is obviously that the game developer doesn’t actually
want it. They are not doing it because they want it; they’re doing it
because they are paid to do it,” stated Huddy.
"I am not aware of any GPU-accelerated PhysX code which is there because
the games developer wanted it with the exception of the Unreal stuff. I
don’t know of any games company that’s actually said ‘you know what, I
really want GPU-accelerated PhysX, I’d like to tie myself to Nvidia and
that sounds like a great plan’,”he added.
AMD's representative also said that NVIDIA's PhysX will be short lived,
because it is not an open standard and, as such, will lose face in front
of an emerging rival technology.
"I think the proprietary stuff will eventually go away. If you go back
ten years or so to when Glide was there as a proprietary 3D graphics
API, it could have coexisted, but instead of putting their effort into
getting D3D to go well, 3dfx focused on Glide. As a result, they found
themselves competing with a proprietary standard against an open
standard, and they lost. It’s the way it is with many of the standards
we work with,” said Mr. Huddy.
All that is needed now for the completion of this new episode in the AMD
vs. NVIDIA saga is the latter's response to the accusation, which will
likely come soon, as was the case with the Santa Clara GPU maker's last
reply.
Source: Softpedia.com
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